Demystifying the coffee supply chain

Written by algrano
on October 07, 2020

Brazil has played an important part in the history of Algrano. This is where our journey began five years ago. And just like Algrano, the coffee scene there has evolved enormously since then. To celebrate the 5th anniversary of our love story with this country, we decided to launch a first-ever Algrano quality competition to introduce you to the new Brazil, to its outstanding quality and new talents. All of the coffees below are part of the Discovery starting on Oct 14 and will be available for order.

The Story

The title of the competition "Senta que lá vem café" (Go grab a seat because the coffee is coming) comes from “Senta que lá vem a história” (Go grab a seat because the story is coming), an expression in Portuguese used by people when someone is about to tell a long story. It was coined by a famous children’s show from Brazil’s public TV channel Cultura called Castelo Rá-Tim-Bum (The Rá-Tim-Bum Castle) in the 1990s and is still widely used today.

The competition took place in Minas Gerais, Brazil, this September to showcase the best of the season and recognize the work of the farmers who are part of the Algrano community. The competition had two stages. In the first one, growers submitted their stories through videos and enhanced profiles on the Algrano platform. 30 growers passed to the sensory phase. We received 53 samples! They were sent to a lab in Varginha, Minas Gerais, where the selection took place from the 4th to the 6th of September.
The lots were cupped by an independent heavy-weight jury headed by Jack Robson, one of Brazil’s first Q Graders and the only certified Brazilian Q Instructor! Jack was joined by Francisco Lentini Neto - Q grader, manager of Minasul’s specialty coffee department and Cup of Excellence judge since 2011 - and William Batista Mariano - Q Grader, part of Minasul’s QC team and judge in multiple national competitions.

And the winners are ….

Watch the submission videos of all the winner in the playlist below:


Download the full storybook and read more about the growers and their amazing journeys. 


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1. Alessandro Hervaz, Honey Coffee Farms

Algrano_APAS-8649 (1)

Winning lot: 89.50

Cup profile: Floral, Mango, Pineapple, Spice, Honey, Citric, Creamy, High Sweetness & Body

Lot name: BR-313 Project AAA - Natural Acaiá


2. Pedro & Mariana Veloso from Veloso Coffee


Winning lot: 89.33

Cup profile: Floral, Honey, Candy-like, Lemon, Citrus Peel, Creamy, High Sweetness, Lingering, Sweet Finish, Zesty

Lot name: BR-319 Lot 639/20 Red Catuaí "Passa"


3. Cleverson Daniel from Sítio Vargem Alegre


Winning lot: 89

Cup profile: Floral, Coconut, Toffee, Citric, High Sweetness, Lingering, Vibrant Acidity

Lot name: BR-320 Yellow Catuaí Sugarcane Sector


4. Augusto Borges Ferreira from Capadócia Coffee

augusto (1 of 1)-2-1

Winning lot: 88.41

Cup profile: Floral, Honey, Red Berries, Red Apple, Almond, Citric, Juicy

Lot name: BR-329 Lot 02 Project AAA Fermented


5. Heron De Carvalho from Fazenda Canta Galo


Winning lot: 88.25

Cup profile: Floral, Chocolate, Mulling Spices, Citric, Complex, Creamy, Malic

Lot name: BR-330 5th place: Canta Galo's Bóia Anaerobic Fermentation 90h


6. Rafael Vinhal from Vinhal Cafés Artesanais


Winning lot: 88

Cup profile: Coconut, Pineapple, Honey,

Lot name: BR-328 Lot 20-0020 64h Fermented FW Topázio Fazenda Recanto


7. Ademir Francisco Pereira from Sítio Bela Vista

farm 4 (1 of 1)

Winning lot: 88

Cup profile: Floral, Lemon, Brazil Nut, Honey, Bright acidity, Citric, Creamy, Full-Bodied, Toffee

Lot name: BR-325 Red Catuaí Natural Sítio Bela Vista


8. Ismael Andrade from Fazenda São Silvestre


Winning lot: 87.58

Cup profile: Lemon, Caramel, Creamy, Bright Acidity, Citric, High Sweetness

Lot name: BR-327 GR1044/9 Yellow Icatu São Silvestre Farm Anaerobic Fermentation

9. Ademir Francisco Pereira from Sítio Bela Vista

farm 4 (1 of 1)

Winning lot: 87.58

Cup profile: Almond, Citric, Toffee, Caramel, Bright acidity, Creamy, High Sweetness

Lot name: BR-326 Yellow Catucaí Natural Sítio Bela Vista


10. Nivaldo & Willer Arantes from Aroma da Serra.

WhatsApp Image 2020-09-16 at 22-33-35

Winning lot: 87.5

Cup profile: Dried fruit, Citrus Fruit, Toffee, Creamy, Double Cream, High Sweetness

Lot name: BR-323 Yellow Icatu Sector 4 Natural

The Discovery started on October 16th. We have a lot of other interesting Brazilian coffees available in the platform. Why not browse coffees and order your free samples today?

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