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Demystifying the coffee supply chain

Relationship Digital Innovation

A digital-first coffee brand: the secret behind GOAT STORY

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Algrano is an innovative trading solution for green coffee. It was kickstarted by two international startup programmes in Chile and Brazil in 2013 and 2014 and won the SCAE innovation award in Gothenburg Sweden in 2015. Producers and cooperatives can offer and connect directly to roasters in an online network of over 1000 users across more than 75 countries. This means they have more price autonomy and market access compared to conventional trading. For roasters, algrano facilitates the buying process with advanced coffee supply chain solutions such as shared container spaces for small quantities. Algrano is 100% cost transparent.